Ms. Krattiger is a senior marketing professional that has led Carl Marks Advisors marketing and communications for the past 16 years. She helps the firm achieve investment banking and operational and financial goals from business development to closing successful client engagements. Ms. Krattiger is responsible for developing firm-wide strategic marketing and business development initiatives. Her responsibilities include media relations, branding, advertising, digital marketing, website development, internal and external communications, marketing events, sponsorships, partnerships with industry associations, charitable contributions, and marketing training.
Ms. Krattiger is passionate about creating and maintaining successful client relationships, engaging all firm members in business development, as well as developing and sustaining a consistent brand identity. She is an accomplished professional services marketing leader with a track record of successfully creating and implementing marketing and communications campaigns that drive growth by leveraging events, social media, digital marketing, video production, thought leadership, public relations, and email marketing.
Prior to joining Carl Marks Advisors, Ms. Krattiger was a manager in the retail industry.
Ms. Krattiger holds a BS in Business Communications from the College of Saint Elizabeth and a graduate of the McKinsey Management Program. She is a board member of the New Jersey Chapter of the Turnaround Management Association, is co-chair of the chapter’s TMA NOW group, and a member of the International Women’s Insolvency & Restructuring Confederation.