Successful Sale of Pet Products Firm Amidst COVID-19


Situation Overview

Pet Qwerks was founded by Jim Glick in 2003 by accident. He created an interactive, blinking, talking plastic ball for his own dog. Soon, people were asking if they could order one from him and Pet Qwerks was born. Nearly two decades later, the Company had grown into a major player in nylon dog chews and pet toys. In 2020, Jim turned his eye toward retirement and hired Carl Marks Advisors (CMA) to sell the Company to a larger strategic partner.

Given the strength of the Pet Qwerks brand and the Company’s position in nylon chews, CMA was confident that they would receive strong interest from all of the major strategic buyers. The $70 billion U.S. pet industry has been recently bolstered by the “humanization of pets.” Pet parents increasingly view pets as part of the family and are willing to spend increasingly larger dollar amounts on higher-quality goods and services for them.

Transaction completed by Carl Marks Securities LLC

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