Originally founded as the Porter School of Engineering Design in Hartford, Connecticut in 1946, Porter and Chester Institute (PCI) has expanded to eleven locations in Connecticut, Massachusetts and Pennsylvania.
After being in workout with its lender, CMA was retained to help turnaround the school and market the business for sale.
Restructured marketing spend away from TV and radio to digital leads and search; increased leads and enrollments on lower spend.
Implemented business process improvements in financial aid processing to reduce past due balances and improve liquidity.
Provided information and reporting to secured lender, improving communication and credibility.
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