In 1981, veteran baker and Tribeca Oven founder Peter Lobel came to New York City from Zimbabwe and opened a bakery just as awareness and appreciation for authentic artisan breads and rolls was increasing in America. The family-owned business has continued to grow and expand, including the development of an innovative process in which they bake bread to 85% of completion and then flash freeze, allowing bread to be heated quickly and served fresh by restaurants and supermarkets.
In 2014, the family owners decided it was time to get some liquidity in what had become a successful company. With a strong track record of successful outcomes in the sales of family businesses, Carl Marks Advisors was engaged as sell side M&A and financial advisor to Tribeca Oven during a sale process. C.H. Guenther & Son, Inc, a producer of a variety of branded and consumer food products for retail and food service customers, acquired the business.